In a nutshell: Love the Broads invites voluntary donations from visitors and local businesses who feel inspired to make a collective contribution to looking after the places they love.

Tourism businesses of all sorts are perfectly placed to collect the donations from their customers. Whatever the type of business, there is a simple method of becoming a partner in the Love the Broads scheme, which can work successfully for both the business and for the local environment. If you are a business seeking to join the scheme, please visit our “Get involved” page to find more information about the scheme and download the ‘Guidelines for your Business’ booklet which will tell you all about the scheme in more detail.


Why do we need visitors to give?

We know that our unique Broads wetlands, their wonderful wildlife and around 125  miles of waterways draw millions of visitors every year, but those visitors also impact on the environment and facilities upon which tourism businesses rely.

The money raised goes towards supporting projects across the Broads which are delivered by many committed organisations which are working hard to protect and support our beautiful landscape, our local communities and our traditional heritage.


What difference does a scheme like Love the Broads make?

The Love the Broads scheme connects people with the places they love:

Through the collective power of small donations, visitors can do something extra for a place that has given them a lovely time; the tourism businesses get positive publicity and know they are helping to protect their investment; and the Broads get additional vital funding they need.

Since 2013 nearly £100,000 has been raised which has helped to provide grants to 54 projects to help wildlife, the environment and education on the Broads


Where does the money go ?

Money donated goes to the Broads Trust, a registered charity established in 2008, which makes grants to projects which benefit conservation, environment and tourism facilities within the Broads and its immediate surroundings.







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