Love the broads is the Visitor Giving Scheme for the Broads National Park. It aims to inspire people to care for the environment through making a small donation at key tourism sites, through their accommodation provider, or by giving money directly.  If every visitor to the Broads National Park gave just £1 we could raise £7 million each year for projects to protect the Broads in the future.


How it works

Money is collected by the Broads Trust in a variety of ways and given to projects that will look after the beautiful landscapes and environment of the Broads. With your help, we work alongside local businesses and community groups to improve sustainable practices, and to make sure that the money raised goes to the places that need it most – so that the Broads National Park remains amazing and beautiful to visit.

Love the Broads is administered by the Broads Trust, an independent charity with Trustees from local businesses, the Broads Society and the Broads Authority.

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What a lovely afternoon Members enjoyed at Salhouse Broad on Saturday 18th May.

Kelly, the Ranger, gave a guided tour of the Broad and we heard all about the Broads Discovery Hub from Dave Ansell, the Project Manager.  This was followed by amazing tea and cake, courtesy of  The Hungry Otter.  All of this rounded off with a canoe/kayak paddle for those that wished it.

Our grateful thanks to all involved and to our Members for joining us.    Oh, and the weather was perfect!


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We are delighted to showcase one of the smallest, oldest and most generous  business supporters.  Maycraft is a small family business run by Harry May and James May, based at Potter Heigham.  They offer a range of services including boat hire and boat maintenance and repairs.  Despite being flooded over the past few months they continue to support our important work.  In total, they have donated £3,000 to the Broads Trust and we are very grateful.  Thank you Maycraft.


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We are delighted that we shall be holding our next Member-only annual event at the stunning Salhouse Broad this year.  Our grateful thanks to the Salhouse Estate.

Members will have the opportunity to have a guided tour of the Broad by the Ranger and learn of its unique history and biodiversity and see the projects which have received a grant from the Broads Trust/Love the Broads.  These will include the exciting Night Skies platform and the Broads Discovery Hub.

After the tour there will be refreshments at the amazing Hungry Otter which has raised so much funding for our work.

And if that’s not enough,  Members can take a canoe or kayak trip around the Broad.

Funds raised from our Membership scheme go directly to help to keep the Broads National Park remain special.

This annual Member event is just one of the benefits of being a Member of Love the Broads from just £20 a year.   For a Membership form contact

Hope to see you at Salhouse Broad on Saturday 18th May.

Annual Membership also makes a unique gift for a loved one too!


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We are sending our full support to our Business Partners that have been affected by the recent severe flooding across the Broads National Park.  We hope that you are back to normal business very soon.

We are so grateful for your fantastic continued support to our important work across the Broads.

Keep smiling!

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Another massive thank you to The Hungry Otter overlooking the beautiful Salhouse Broad for their fantastic support and to their fabulous customers that have kindly donated to Love the Broads in 2023.  An amazing £600 raised by Helen, Chris and their customers.

The Hungry Otter raises donations by selling Love the Broads wildlife badges.  They also add a small voluntary donation of 10p onto ice creams and cookies and sell second hand books with donations being collected for our charity.

Helen says “I became a Love the Broads partner in order to give something back to the wonderful area I am lucky enough to work in and the charity is focussed on providing services and enhancing the visitor experience for those visiting and living in the Broads. I also feel that all businesses, whether large or small, should try to do what they can for our local areas.  Every little bit helps and we would all be so much better off if everyone helped. I can’t lie, it makes me feel good about myself and the business to be helping a local charity!”

What a difference a small business can make to help our wonderful environment in the Broads National Park.  We are very grateful.


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The sun shone, there was tea and cake galore and a fabulous trip on the historic Falcon steam boat.  Who could ask for more?  Love the Broads’ Members enjoyed a fantastic exclusive event at the amazing Museum of the Broads on Saturday 10th June.

Come and join us as a Member and know that you are helping to keep the Broads National Park special as well as being able to visit the wonderful visitor attractions of the Broads for memorable experiences.

Application form available from:

You will be very welcome.


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Our grateful thanks to our wonderful business supporters and their fabulous customers for their recent donations to help our important work to keep the Broads special. Thanks for your hospitality, Tracey, at The Dog at Ludham Bridge also Woodforde’s Fur & Feather and Brewery Shop Oliver’s Sailing Holidays Salhouse Broad Wheatacre Hall Barns Broadland Home Interiors (Corporate sponsor). If you are a business, or know one, that might be interested in helping with our important work to keep Broads National Park special, please email There is no fee to be involved but you could make a real difference.

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Where there’s muck – there’s brass.  Well that’s what they say up north and we won’t argue with that.  We are delighted that 3 of our fantastic business supporters, all small family owned businesses, are now providing a small donation from each boat “pump out”.    Please use them for your “pump outs” in the knowledge that not only are you being provided with excellent service but you are also helping the Broads to remain special from your donation.  Thank you to:

Maycraft Boat Services

The Big Shop on Womack Staithe

Ludham Bridge Boat Yard

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We are delighted to have received donations recently from several of our business supporters to help us with our important work.  We would like to thank all our loyal business supporters that donate throughout the year, and their fabulous customers, including:


Riverside Rentals

Hall Farm

Bure Valley Cycle Hire

Burnt Fen Alpacas

Herbert Woods

Broadland Cycle Hire


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A grant has been awarded for £670 to towards a new board game and poem as an educational tool to raise awareness of eel as a species and its relevance to Norfolk and The Broads in terms of heritage and biodiversity. It will increase engagement with The Broads as a landscape, awareness of eco-systems and waterways in The Broads, plus the impact of issues such as pollution and illegal trafficking.

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Many of our business supporters have now closed for the winter and the time is right to send all of our business supporters and their customers, a huge THANK YOU. So far over £100,000 has been raised which has funded 55 amazing projects helping wildlife, the environment, education and the visitor experience across the Norfolk and Suffolk Broads. Given the many recent challenges you have all had to confront you have been fantastic. No words can express our gratitude.

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