Love the broads is the Visitor Giving Scheme for the Broads National Park. It aims to inspire people to care for the environment through making a small donation at key tourism sites, through their accommodation provider, or by giving money directly.  If every visitor to the Broads National Park gave just £1 we could raise £7 million each year for projects to protect the Broads in the future.


How it works

Money is collected by the Broads Trust in a variety of ways and given to projects that will look after the beautiful landscapes and environment of the Broads. With your help, we work alongside local businesses and community groups to improve sustainable practices, and to make sure that the money raised goes to the places that need it most – so that the Broads National Park remains amazing and beautiful to visit.

Love the Broads is administered by the Broads Trust, an independent charity with Trustees from local businesses, the Broads Society and the Broads Authority.

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Sending our good wishes this Easter to all our fantastic supporters – Broads businesses, Members and many others – each helping us massively with our work to ensure that the Broads National Park remains special.   Everyone is in our thoughts right now.  Keep smiling.  Keep strong.  Keep safe.

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Love the Broads sends a message of support at this difficult time to all our wonderful Business Partners, their staff, our members and all those visitors who have kindly made donations to help to keep the Broads special.  We understand the many challenges that confront you all right now.

We will continue to work virtually and we are only an email or phone call away should you need support, a friendly chat or have any questions about our work:

Just email
mobile 07717 290307 or
mobile 07887 480331

Thank you for your fantastic support in the past.  You have all made a massive difference in helping the Broads through your kind and generous donations.  Let’s continue to work together – we will get through this – and the Broads will be even more special.  Sending much love and keep safe

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A grant of £1,300 has been awarded to the Museum of the Broads to install an electrical and self-contained 12 volt charging system on  their Marsh Harrier boat.  It will enable the lift to be used without detriment to the normal running of the boat and create access for passengers unable to negotiate the boarding steps and to lower and raise passengers in wheelchairs into and off the boat.

We hope that everyone enjoys their boat trips on the Marsh Harrier.  Another project only made possible by the support of our business partners, their fantastic customers and our Members.

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Peter Howe, Trustee of Broads Trust, presented cheques to both the  Friends of Salhouse Broad (£2,000)and Broads Reed and Sedge Cutters Association  (£1200) at the Annual General Meeting of Visit The Broads (the Destination Marketing Organisation for the Broads) held in February at Richardson’s Beach Holiday Park in Hemsby 

Details of both projects can be found by scrolling down

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We have reached a fantastic milestone.   Over £50,000 has now been donated to 38 exciting projects in the Broads.  What more can we say but THANK YOU to the many business supporters and their customers who have made this possible.

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£1,200 has been awarded to The Broads Reed and Sedge Cutters’ Association to enable them to purchase 20 specialist mats so that they can access a number of sites that are managed for conservation and commercial reed, (renowned for its high quality and used in fencing and thatching roofs across the country) and sedge.

The mats will prevent ground damage to these biodiverse peat fens and facilitate the removal of the quality local product from the marsh. The reed cutters are having to adapt their operations to meet the challenges of climate change and rising sea levels.   Currently many areas of marsh can only be accessed on foot and laying these transportable and temporary track ways over areas of unstable ground will enable specialist machinery to remove the final product.


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A grant of £2,000 has been awarded to the Friends of Salhouse Broad towards creating an exciting bespoke natural play space for everyone to enjoy. The new play area will encourage children and families to engage with the stunning natural woodland adjacent to the Broad and within The Broads National Park. It will widen the offer to both local residents and families visiting the area, encouraging them to visit at any time of the year and to stay for longer.

CAP.Co, a local, Broads-based company who are international leaders in the field of creating adventurous, playful, educational spaces, have been commissioned to deliver this project

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Just some of the 80 businesses who, together with their fantastic customers, are all playing a part in helping to keep the Broads special

Thank you to everyone

Hall Farm  CottagesMaycraft , Riverside Rentals, Ivy House Country Hotel Prima RosaA Piece of Cake, Limes Farm and Smile Bikes


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Love the Broads is delighted to have provided a grant to the award-winning RAF Air Radar Museum, Neatishead,  to preserve and record current Volunteers’ memories of their service time at this fascinating 1942 built radar operations building which played such a major part in the Cold War.

A cheque for £2,219 was presented by Peter Howe of the Broads Trust to Trustees of the Museum in the Cold War Operations Room.



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Heart, Snow, Love, Snow Heart, White, Winter

Love the Broads wishes to thank all of our fantastic business partners, Members and Visitors who kindly help us with our exciting work to keep the Norfolk Broads National Park special.

We have had a great year and have so far raised a total of over £45,000 which has supported projects including wildlife, education and the visitor experience.

We couldn’t do it without you.  We wish you all a very Merry Christmas and Happy New Year.



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Members enjoying a walk with Burnt Fen Alpacas

Looking for that perfect Christmas gift for loved ones?   Something a little different?  Well, how about presenting them with a unique gift of a Love the Broads’ annual membership.   From just £15 you can give your friends and family a gift which will enable them to be invited to exclusive events at major attractions on the Broads with guided walks and talks as well as knowing that they are helping to keep the Broads special for the future.

To learn more contact:

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