Love the Broads is the Visitor Giving Scheme for the Broads National Park. It aims to inspire people to care for the environment through making a small donation at key tourism sites, through their accommodation provider, or by giving money directly.  If every visitor to the Broads National Park gave just £1 we could raise £7 million each year for projects to protect the Broads in the future.

How it works

This money is collected by the Broads Trust and given to projects which will look after the beautiful landscapes and environment of the Broads. With your help, the Trust can work alongside businesses and community groups to improve sustainable practices. We make sure that the money raised goes to the places that need it most so the Broads remain amazing and beautiful to visit.

Whether you are a business owner who would like to get involved with the Love the Broads scheme, a visitor who would like to donate to the scheme or a community group who would like to apply for a grant, we would like to hear from you!


Adrian Barwick has become our very first member of Love the Broads having joined our new membership scheme. Welcome Adrian.  

Membership is from just £10 per year and offers many benefits. Contact for a membership form

Latest News

Thank you to Herbert Woods and their Guests
A huge thank you to all Guests of Herbert Woods that kindly donated nearly £1,000 to Love the Broads...
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Welcome to Wheatacre Hall Barns
Love the Broads is delighted to welcome another new member - Wheatacre Hall Barns.  Located on a working farm of 1100 acres with a pedigree dairy...
Read More

Love the Broads is administered by the Broads Trust, an independent charity with Trustees from local businesses, the Broads Society and the Broads Authority.

Please click here to go to its main website.
Donate to Love the Broad via Text message - Text NCBT01 then a space then the amount and send your message to 70070
Download our 'Guidelines for your business' booklet
Do you have a business which serves visitors to the Broads? Thinking of joining the scheme? Download our businesses booklet for useful help and advice.
Download the Information for Business booklet