Love the Broads is the Visitor Giving Scheme for the Broads National Park. It aims to inspire people to care for the environment through making a small donation at key tourism sites, through their accommodation provider, or by giving money directly.  If every visitor to the Broads National Park gave just £1 we could raise £7 million each year for projects to protect the Broads in the future.

How it works
Love the Broads is administered by the Broads Trust, an independent charity with Trustees from local businesses, the Broads Society and the Broads Authority.

Money is collected by the Broads Trust in a variety of ways and given to projects that will look after the beautiful landscapes and environment of the Broads. With your help, we work alongside local businesses and community groups to improve sustainable practices, and to make sure that the money raised goes to the places that need it most - so that the Broads National Park remains anamazing and beautiful to visit.

Hugh J Boswell partners with Love the Broads to keep it special for the future

"We are fortunate to live and work in the one of the most beautiful areas of Britain. The Broads National Park not only provides enjoyment for the region’s residents and thousands of visitors but they also help boost the local economy. It is vital that we look after an asset so significant to our community and to keep the area very special now and for the future generations.  That’s why we are delighted to announce we are partnering with Love the Broads, a charity dedicated to helping the wildlife, environment and education of the Broads which will benefit everyone".


Peter Foster, Managing Director

Latest News

Happy New Year from Love the Broads
Love the Broads sends Happy New Year wishes to all Business Supporters, Members and everyone that helps to ensure that the Broads is kept special for the...
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A huge thank you to Norfolk Broads Direct
We are very grateful to Barbara and Paul Greasley of Norfolk Broads Direct who donated £1 per booking on hire boat bookings and presented a donation...
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Donate to Love the Broad via Text message - Text NCBT01 then a space then the amount and send your message to 70070
Download our 'Guidelines for your business' booklet
Do you have a business which serves visitors to the Broads? Thinking of joining the scheme? Download our businesses booklet for useful help and advice.
Download the Information for Business booklet