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The Scheme

Love the broads is the Visitor Giving Scheme for the Broads National Park. It aims to inspire people to care for the environment through making a small donation at key tourism sites, through their accommodation provider, or by giving money directly. If every visitor to the Broads National Park gave just £1 we could raise £7 million each year for projects to protect the Broads in the future.

How it works

Money is collected by the Broads Trust in a variety of ways and given to projects that will look after the beautiful landscapes and environment of the Broads. With your help, we work alongside local businesses and community groups to improve sustainable practices, and to make sure that the money raised goes to the places that need it most – so that the Broads National Park remains amazing and beautiful to visit.

Love the Broads is administered by the Broads Trust, an independent charity with Trustees from local businesses, the Broads Society and the Broads Authority.

Download our ‘Guidelines for your business’ booklet

Do you have a business which welcomes visitors to the Broads? Why not consider joining us and you can help to keep the Broads special. Download our businesses booklet for useful help and advice.

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What is sustainable tourism?

Sustainable tourism is all about making the lowest possible impact on the environment and local culture while helping to generate income and employment. It is responsible tourism that is both ecologically and culturally sensitive. It is about caring for the places we love to visit and protecting them for future generations. There is no point in having a beautiful landscape if it is spoilt by insensitive tourism. Love the Broads seeks to promote the protection and understanding of our wetland area’s wildlife, landscape, heritage and tourism which are all interlinked.